Web tools that do the first half of your sales conversation.
For trades whose customers ask how much it will cost, twenty times a week.
We build the thing that answers it on your own site, then hands your sales desk a finished enquiry instead of a first question.
- Fixed price, agreed in writing
- Reply within one working day
- Live in about three weeks
- Lagos, UTC+1 all year
- MovingThree bedrooms
- Distance45 miles
- PackingFragile items only
- Stairs1 floor, no lift
Figures from our working tools, with each tool’s sample answers.
The gap
We read 244 installer websites. Nine in ten never answer the first question.
The homeowner asks how big and how much. The site offers a contact form and a wait. Whoever answers first usually gets the job, and on most sites nobody answers at all until the morning.
Work
Things you can open and use right now
Every one of these runs. Nothing here is a picture of a thing that might get built. The demonstrations carry invented company names, and they say so, because we are not going to put a real company’s name on a demonstration and let you assume they paid for it.
How it works
From a question at ten at night to a quote on your desk
- 01
The question arrives at ten at night
Somebody wants a price before they will talk to anyone. Most sites answer with a contact form and a wait, and by morning they have asked two of your competitors.
- 02
Your own page answers it
They answer a handful of plain questions and get a real figure in under a minute, worked out from your rates and your rules, on your website.
- 03
You get a finished enquiry
Their name and number, with every answer they gave, land in your inbox or on WhatsApp while they are still reading their result. Ready to quote on, not a first question.
- 04
Every month, the numbers
How many people used it, what sizes and dates they asked for, how many became enquiries, and what each enquiry cost you.
Proof, not a mockup
The hardest one we have built, so you can see the ceiling
A removals quote is arithmetic. This one is not. Put in the room size, what you are storing, how much arrives each day and the temperature you need. It returns the refrigeration duty, where every kilowatt of that load comes from, an indicative budget, and the solar array, battery and inverter to run the whole thing off grid.
Every load is worked out to the ASHRAE refrigeration standard, for the actual product and the actual climate, which is why a Lagos fish freezer and a Manchester pharmacy store size differently without a second version of the tool. The working stays with us. Your customer gets the answer.
What we do
Four things, done properly, for one fee
You deal directly with the people building the work, so nothing gets lost between an account manager and a developer. Scope and dates are agreed in writing before you pay anything.
- 01
A site that says what you actually do
Most technical companies describe themselves in words their buyer never uses. The writing matters more than the design here, so we do both.
- 02
A tool that qualifies the enquiry
The tools above are the example. The same idea works for generators, solar, air conditioning, anything where the buyer opens with how big and how much.
- 03
The content to keep it alive
Copy, photography direction, and short video for the site and for social. A good site with nothing behind it goes quiet in a month.
- 04
Launch, then looking after it
Hosting, search setup, and a monthly note telling you how many enquiries came in and what sizes people asked for.
Read on
Prices, the studio behind the work, and a way to reach us
From £2,500 for one tool
Fixed prices for a tool in your existing site, full sites and the monthly care plan. Also the work that brings people to it: SEO, PPC on Google and Meta, and AEO for AI assistants.
See pricing →AboutBuilt for trades where the price takes working out
Who you will deal with, why the numbers in our tools hold up, and how a project runs from Lagos across your working day.
About the studio →ContactSend us a message
Tell us what you sell and what people ask before they buy. We reply within one working day.
Contact us →Questions
The things people ask before they get in touch
What does it cost?
A fixed price, agreed in writing before anything starts, with sixty percent up front and the balance on delivery. No hourly billing and no change requests that quietly become invoices.
One tool, built into a site you already have, starts from £2,500 in the United Kingdom and €3,000 in Ireland. What moves it up is how many pricing rules and products it has to handle, and whether it has to connect to your other systems. Anywhere else we quote in your currency, priced for your market, after a thirty minute call.
How long does it take?
Three weeks for a single tool embedded in a site you already have. Six for a full site with tools behind it.
The build is faster than that. The clock runs on your side of it: getting your pricing or your sizing rules out of the person who holds them, then a review round. We would rather quote the honest calendar than a build time that ignores it.
Do you need access to my website or my hosting?
Usually not. The tool runs on our side, on Cloudflare. You paste one line into your site, or point a subdomain at it with a single DNS record, so your own hosting is not touched.
If the tool has to send enquiries into your CRM or booking system, that connection, and any access it needs, is agreed in the written scope before we start. Nothing is assumed.
I already have a website I am happy with. Is this still for me?
Often yes. The tool drops into the site you have. Plenty of companies have a site that looks fine and still answer the same pricing question by hand forty times a week. That is the part worth fixing first.
My business is not cold rooms or weddings. Does this apply?
The test is whether your customers open with a question that has a number in it. How big, how many, how much, how long. If they do, that question can be answered on a page.
Generators, air conditioning, solar, storage, removals, catering, printing, freight. The arithmetic differs, the shape does not.
What happens when my prices change?
Prices live in one file, separate from the logic. Changing them is a small edit and a redeploy, not a rebuild. On the monthly care plan that is included, and you get a note each month of how many enquiries came through and what sizes people asked for.
Who writes the words?
We do, and we would rather be judged on that than on the design. Most technical companies describe themselves in the manufacturer’s language rather than the buyer’s, and it costs them more enquiries than a dated layout ever will.
You are in Nigeria. Does that matter for an overseas project?
It matters for working hours, and the answer there is good: Lagos is UTC+1 and does not move for daylight saving, so we overlap a full UK and European day, the Gulf in our morning, and the US East Coast in our afternoon.
For everything else, judge the work. The tools on this page work right now, and pdomhub.com is a live commercial site you can open and pick apart. That is a better basis than a promise.
Can you also bring people to it?
Yes, as a separate monthly engagement. Search engine optimisation (SEO); paid search and paid social, also called PPC, on Google, Microsoft and Meta; and answer engine optimisation (AEO), which is making sure you are the answer when somebody asks an AI assistant for a supplier in your area, with your Google and Bing map listings kept right.
Two things we insist on. Ad spend goes straight to Google or Meta and never through us, so you can see exactly what is media and what is fee. And the number we report on is cost per enquiry, not cost per click, because clicks are not the thing you sell.
Talk to us
Tell us what people ask you before they buy
If that question has a number in it, there is probably a tool in it. Tell us what you sell and we will say honestly whether it is worth building for you. We reply within one working day.













