A removals firm, a wedding venue and a cold room supplier all get asked the same thing, twenty times a week. How much is it going to cost? Most of those enquiries never become a quote, because answering properly takes somebody half an hour and the person asking has already messaged two competitors.
We build the thing that answers it on your own site, then hands your sales desk a finished enquiry instead of a first question.
Proof, not a mockup
A removals quote is arithmetic. This one is not, and it is here because it shows how far the same idea goes when the subject is genuinely difficult.
Put in the room size, what you are storing, how much arrives each day and the temperature you need. It returns the refrigeration duty, where every kilowatt of that load comes from, an indicative budget, and the solar array, battery and inverter to run the whole thing off grid.
The numbers are not invented. Transmission, product, internal, infiltration and equipment loads follow the ASHRAE Refrigeration Handbook. Specific heats come from Siebel’s equations using water content, so a commodity nobody planned for still gets a sensible answer. Efficiency is derived from the actual evaporating and condensing temperatures rather than looked up, which is why a Lagos fish freezer and a Manchester pharmacy store size differently without a second version of the tool.
Both versions carry an invented company name so you can picture yours in its place. Same engine underneath: the second one just starts in metres, at a temperate design ambient, on UK sunlight.
Work
Every one of these runs. Nothing here is a picture of a thing that might get built. The two estimators carry invented company names, and they say so, because we are not going to put a real company’s logo on a demonstration and let you assume they paid for it.
Built and launched by us, and running in production. A commercial site for an energy equipment supplier: product catalogue, manufacturer datasheets, a system sizing calculator and lead capture, on a stack that scores full marks for structured data.
pdomhub.com →DemonstrationProperty size, distance, packing, stairs, storage and the date. Works out the volume, the crew, the vans and the hours, then prices it. The customer gets a real number instead of waiting three days for a survey.
Open it →DemonstrationSeason, day of the week, guest numbers, catering, drinks and rooms. Returns an itemised total, the cost per guest, the deposit, and whether the date clears its minimum spend.
Open it →DemonstrationRoom size, commodity and throughput in. Refrigeration duty, where the load comes from, an indicative budget, and the solar array, battery and inverter to run it off grid. ASHRAE load method underneath.
Open it →DemonstrationThe cold room tool set up for a temperate climate: metres, Celsius, UK sunlight hours. One codebase, rebranded and re-localised from a single configuration file. This is how a client gets their own version.
Open it →Why the numbers hold up
Most studios can lay out a page. Very few can read a refrigeration load calculation, question a depth of discharge figure, or tell you why a coefficient of performance changes what your customer pays to run the thing. We work in that territory, which is why the tools above end in a specification rather than a contact form.
It also means the discovery conversation is short. You will not spend the first week teaching us what your product does.
No client logos on this page. We are not going to borrow anyone else’s reputation, and a wall of badges tells you nothing about whether the work is any good. Judge us on the things above, which you can open and take apart right now.
What we do
You deal directly with the people building the work, so nothing gets lost between an account manager and a developer. We take on a small number of projects at a time and say so up front, rather than after you have paid.
Lead generation
Building it is half the job. We also take on the work of putting people in front of it, as a separate monthly engagement rather than part of the build fee, because the two need different attention and should be priced apart.
Working from Lagos
We are based in Lagos, which is UTC+1 and does not move for daylight saving. That puts our working day on top of London and most of Europe, and our afternoon on the US East Coast morning. For the Gulf it is the reverse: our morning, your afternoon. There is no overnight gap to work around.
The tools themselves are static pages. No server to rent, nothing to patch, and they drop into a site you already have with one line of code or a single DNS record. We never need access to your hosting, which is usually the sentence that ends the security conversation before it starts.
What we need from you is an hour with whoever currently does the quoting by hand, and their rules written down once. That is the only part we cannot do without you, and it is the part that makes the tool yours rather than generic.
Invoicing in pounds, dollars or euros is fine. Rates are quoted to the market you are in, not converted from mine.
How it runs
Questions
A fixed price, agreed in writing before anything starts, with sixty percent up front and the balance on delivery. No hourly billing and no change requests that quietly become invoices.
We will not put a number on this page, because the same tool is worth very different amounts to a Lagos installer and an Oxfordshire venue, and a single figure would be wrong for one of them. Thirty minutes on a call is enough to give you a real one.
Three weeks for a single tool embedded in a site you already have. Six for a full site with tools behind it.
The build is faster than that. The clock runs on your side of it: getting your pricing or your sizing rules out of the person who holds them, then a review round. We would rather quote the honest calendar than a build time that ignores it.
No, and this is usually the sentence that ends the security conversation. What we build is a static page. You paste one line into your site, or point a subdomain at it with a single DNS record. Nothing runs on your server and we never hold your credentials.
Often yes. The tool drops into the site you have. Plenty of companies have a site that looks fine and still answer the same pricing question by hand forty times a week. That is the part worth fixing first.
The test is whether your customers open with a question that has a number in it. How big, how many, how much, how long. If they do, that question can be answered on a page.
Generators, air conditioning, solar, storage, removals, catering, printing, freight. The arithmetic differs, the shape does not.
Prices live in one file, separate from the logic. Changing them is a small edit and a redeploy, not a rebuild. On the monthly care plan that is included, and you get a note each month of how many enquiries came through and what sizes people asked for.
We do, and we would rather be judged on that than on the design. Most technical companies describe themselves in the manufacturer’s language rather than the buyer’s, and it costs them more enquiries than a dated layout ever will.
It matters for working hours, and the answer there is good: Lagos is UTC+1 and does not move for daylight saving, so we overlap a full UK and European day, the Gulf in our morning, and the US East Coast in our afternoon.
For everything else, judge the work. The tools on this page run in your browser right now, and pdomhub.com is a live commercial site you can open and pick apart. That is a better basis than a promise.
Yes, as a separate monthly engagement. Search, paid search and paid social, and making sure you are the answer when somebody asks an assistant for a supplier in your area.
Two things we insist on. Ad spend goes straight to Google or Meta and never through us, so you can see exactly what is media and what is fee. And the number we report on is cost per enquiry, not cost per click, because clicks are not the thing you sell.
Yes, on final payment. Source code, content and the deployment. If you later want to take it elsewhere, you can, and we will hand it over without a fuss.
Talk to us
If that question has a number in it, there is probably a tool in it. Send us a line about what you sell and we will tell you honestly whether it is worth building for you.