Pricing
A starting price you can check before you call
Fixed price, agreed in writing before anything starts. Sixty percent to begin, the balance when it goes live. No hourly billing.
Outside the UK and Ireland we quote in your currency, priced for your market. What moves a price up is the number of rules and products, and any connection to your other systems. Invoicing in pounds, dollars or euros is fine, and rates are quoted to the market you are in rather than converted from ours.
Marketing and lead generation
A tool nobody visits is just a clever page
Building it is half the job. We also take on the work of putting people in front of it, as a separate monthly engagement rather than part of the build fee, because the two need different attention and should be priced apart.
Each one is quoted monthly after a call, on its own or together.
- SearchSEO · search engine optimisationRanking for what buyers actually type, which is usually a handful of specific phrases rather than the obvious one everybody fights over. Slowest to arrive, and the only one that keeps working after you stop paying for it.
- Paid search and paid socialPPC · pay per click · Google Ads, Microsoft Ads, Meta AdsCampaigns pointed at the tool instead of a contact form, so the figure you watch is cost per enquiry rather than cost per click. Ad spend goes straight to Google, Microsoft or Meta and stays separate from our fee, so you can always see which is which.
- Assistant and map visibilityAEO and GEO · AI ranking · local SEO on Google and BingAnswer engine optimisation: being the answer when somebody asks ChatGPT, Copilot, Gemini or Perplexity for a supplier in your area. And local search: your Google Business Profile and Bing Places listing complete and correct, so you show up on the map when people search the ordinary way.
- A report you can read in five minutesMonthly reporting · cost per enquiryEvery month: how many people used the tool, what sizes and dates they asked for, how many became enquiries, and what each one cost you.
How it runs
No surprises, and no hourly billing
- A call, about thirty minutes. We want to hear the questions people ask you before they buy, and what you currently send back.
- A written scope. Fixed price, fixed date, and what is not included. No hourly billing.
- Sixty percent to start. Balance when it goes live.
- Build, one review round, launch. You see it working before you approve it, not a picture of it.
- A care plan, if you want one. Changes and hosting on a monthly fee, cancel whenever.
Talk to us
Tell us what people ask you before they buy
If that question has a number in it, there is probably a tool in it. Tell us what you sell and we will say honestly whether it is worth building for you. We reply within one working day.